New York Times newspaper online charging

Quarter net profit fell by 58% but the New York Times newspaper is optimistic with hundreds of thousands of subscribers to pay to read newspapers.
Yesterday, the New York Times said that after only 3 weeks since start charging newspaper, has more than 100,000 subscribers pay to see information from this online newspaper.
Last month caused a stir when they announced the decision will charge access to the article on this newspaper. Accordingly, readers only read 20 free articles per month, exceeding this limit will be paid for registration to be read. Leadership at that aims to attract 300,000 subscribers this year.
New York Times newspapers to charge online readers in the business context is not as desired. According to recently published reports net profit of the Times, the media company owns the New York Times, down 57.6% in the first quarter of 2011, down USD 5.4 million. But also lost revenue down 3.6% 566.5 million.
Particularly in the last quarter, print advertising revenue decreased 7.5%. In return, the online advertising revenue increased 4.5% to 83.6 million, now accounting for 28% of total revenue of the Times, up from 25.6% rate last year.
Information pessimistic about the stock price makes profit of the Times lost 2.19% to $ 8.92 in the stock market on Wall Street.
"Advertising industry facing huge pressure in the first quarter of this year," Times Co chairman of the company. CEO Janet Robinson said. In addition to the New York Times, Times Co. company. also owns several other newspapers as the Boston Globe, International Herald Tribune and 15 other daily newspapers.
To offset the loss in advertising revenue, Mr. Robinson is hoping that the application fee to read online newspapers will "bring revenue back to normal". "We are very pleased with the number of subscribers read the newspaper until this point," he said.
The company also admitted that after conducting the reader fees, traffic has decreased and that is what has been forecasted. In March, the newspaper attract 62 million readers.
Like other media companies have struggled with the Times Co. ad revenue reported in the same amount released decreased continuously in recent years. Economic difficulties that many people no longer want to purchase the newspaper, which look to newspapers to be read for free.