Friday, May 18, 2012

8 kinds of products of no interest to the "Facebook generation"


"Taste" of consumers in the world is changing at lightning-fast speeds ever. Nothing is surprising that shopping habits of young people is stronger than move.
According to 24/7 Wall Street, "Facebook generation" or also known as "Generation Y" - those born during the period from 1980 to 1999 - declining interest in many things that their parents are important as cars, mobile phones tradition, maps, CD ...
For example, in 2002, accounting for more than 95% of CD music in the U.S. market. By 2010, market share fell to less than half. Many reports said that this is the result of the shift from CDs to digital music consumers.
Page 24/7 Wall Street has eight points over the most popular products in the U.S. are declining attractiveness for young people in this country:
1. E-mail
In 2010, when Facebook launched their messages, founder Mark Zuckerberg social network has forecast a decline in popularity of electronic mail. Zuckerberg then said: "E-mail e-mail is too slow ... so the formula". Zuckerberg Time has proven to be true. In the period from January 12/2009-12/2010, using time email American between the ages of 12-17 fell by 59%. Meanwhile, time e-mail use has increased 22% in the age group of 55-64 and up 28% among people over age 65.
2. Regular beer
Light beer became the favorite drink of the young generation in America today, just as regular beer in the last few decades. In 1990, Budweiser, a beer brand in the U.S. generally have higher total sales revenue of the three light beers in the country combined. 20 years later, sales of Bud Light, Budweiser is lower than a lager. The sales of Bud Light's sales rivals the conventional four-selling beers in the United States combined.
These figures show that the taste of the younger generation in America has been moving strongly toward lighter beers. Of the five best-selling beers in the U.S. today there are four kinds of light beer. According to the St. Louis Today, the company believes Budweiser, there were 10 Americans in the age of 20, there are 4 people who have never tried regular beer. In 1988, this ratio is 1.5 / 10.
3. Newspaper
Percentage reading newspapers in the U.S. is declining in all age groups, and particularly reduced in the younger generation. In 2010, only 7% of Americans aged 18-24 can read newspapers on the day before the poll - the results of the investigation of the Pew Research Center. This is also the age group is said to have the highest percentage receiving information through social networks or Twitter.
4. CarYoung people in America are increasingly less attention to cars. In 1998, with 64.4% of Americans ages 19 and older have the potential to use own car driver. According to the Administration of the Federal Road, to 2008, this ratio decreased to 46.3%. According to figures from research firm Gartner, if forced to choose, 46% of car users aged 18-24 in the U.S. will choose Internet access is used instead of cars.
But according to transportation research institute of the University of Michigan, in 1983, one third of people have a driving license in the U.S. at age 30. Currently, this ratio is 22%. The U.S. automakers like General Motors (GM) is to look to the advertising company for the young, such as MTV Scratch to find ways to improve sales, car sales for our children.
5. Landlines
Your telephone number is items are disappearing from the lives of "Generation Y", who only feels alive when there is significant mobile phone. According to a report by the Center for Health Statistics National, within six months of 2010, with 51.3% of Americans ages 25-29 live in households with only cell phones. This is the first time the number of American adults living in households with only cell phones more than the number of adults living in landline households.
6. Tobacco
Smoking rates among young Americans have overcome smoking rates in the population in general. But now, young Americans are "saying no" to smoking faster than any other age group. According to the Centers for Disease Control and Disease Prevention, the number of Americans aged 18-24 are smokers has decreased by 17.6% during 2005-2010, the biggest decline among the age groups. Number of smokers ages 45-64 fell by 3.6% only. Meanwhile, the number of Americans age 65 and older smoke rose 10.5%.
7. Desktop
"Generation Y" is the only age group in the United States favor using laptop than a desktop. According to data from the Pew Research Center, 70% of "generation Y" in this country own a laptop, 57% own a desktop. In contrast, 64% of people ages 57-65 own a laptop and 43% of people in this age group have a desktop computer. Mr. Ranjit Atwal, research director at Gartner, told the magazine each Laptop Magazine as "Generation Y does not buy a computer desk as the first device or a device of their own."
8. TV
According to a recent report by consulting firm Nielsen, Americans aged 18-24 watch TV less traditional than any other age group in the country. On average, this age group watch TV 24 hours per week, compared with the average number of hours of TV viewing among adults of all ages in the U.S. is 32.5 hours per week. One of the main reasons leading to this difference is the relationship of "generation Y" to the Internet. According to a report released in April / 2010 Retrevo research firm, 23% of Americans under 25 spend most of their time watching TV with the TV on the Internet, compared with 8% of all ages.

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