With his considerable step forward and seize the opportunity to know in the field of mobile phones, Samsung has done what many people did not expect to be overtaken Nokia's kingdom has held for 14 years.
The magic of Samsung steps include:- Revenue "crisis" in the past year thanks to mobile phones.- These improvements bring success.- Smartphone up miracle.- Power-threatened opponents.
The numbers speak
Specifically, according to Strategy Analytics, in the first quarter of 2012, Samsung shipped 93.5 million units to mobile phones while Nokia has just reached to number 82.7 million handsets.
The latest data from iSuppli IHS and Analytic Strategy shows beyond official Samsung Nokia and Apple.
Since 1998, Nokia has always been No. 1 producer of the largest mobile phone world. The Finnish handset maker seems to have slept on its laurels when it does not hold a long position. Since Apple launched the iPhone and subsequent Google also offers free Android operating system for manufacturers and other mobile devices including Samsung, Nokia has been having.
Samsung is hold "throne" in the first quarter of this year.
With the launch of many products consecutive match in the user segment, 2011 marked a successful year of Samsung: The Galaxy's phone company brought in revenue to $ 4.5 billion over far from the predictions of analysts and financial companies in the world.
Innovation brings success
If you talk about the design of Samsung products are still far behind compared to other products from Apple and Sony, but when it comes to performance and features, the device of the Korean handset maker can completely make users happy. One of the things that most customers would expect in a smartphone is battery life.
Samsung understands that the company should have more aggressively in improving battery life on its smartphones. Most recently at CES 2012, Kevin Packingham, head of product development, Samsung said it has set a goal for the smartphone launched this year to achieve higher battery life to better serve the experienced the user's experience. Specifying that, most anticipated smartphones this year is Samsung's own Galaxy S III batteries with capacities up to 2100 mAh, higher than in the smartphone has the same configuration.
Samsung accepted thicker product to bring a longer period of use for users.
The same point that, she Galaxy Tab Pearl P1000 user said, "I was really surprised with tablet hybrid 7-inch screen phone, if users check mail, instant messages, listen to the call one day about 10, I can be used from 2 to 3 days. This is hardly possible with a mobile device. "
Not only do users satisfied with battery life, Samsung also strongly than in the Galaxy launches cheap mobile phones running the Android operating system to dominate the segment add new users, thereby improving sales and energy his influence with the user. This move is considered an important step forward in its years. As typical Galaxy Medical Products has created craze with young people and low income but still want to use smartphone.
Cheap Samsung Smartphone is accepted as a youth craze.
From the early days immediately ordered the Galaxy Y 2000 was sold out within 10 hours of this product on the shelf. My Sister Ye, thegioididong.com store manager in Vietnam, said: "With good design, running Android and especially when the company applies the program online cheap order, so the attraction of the Galaxy Y sharply at about 20 machines / day high proportion compared to other products on par price ".
Smartphone up miracles
Galaxy S II was released in late April last year and sold out in just 3 days, the amount of consumption in Korea has reached beyond 100,000 and half a million after two weeks. Sales impression that this smartphone brings largely due to the tendency to capture the user of Samsung. The company has launched products with the highest profile that time include Super Screen 4.3-inch AMOLED Plus, dual-core 1.2 GHz, 1 GB RAM and 8 megapixel camera resolution. The configuration parameters of the same name of Samsung is one of the reasons for the Galaxy S II so successful.
Not only Galaxy S II, Galaxy Note also a breakthrough product and bring more success for Samsung. Released early in October 2011, Galaxy Note has surpassed 1 million units in May 12-2011. Then over 2 million units were sold in late February last and this handset has officially rolled milestone of 5 million units sold over 5 months to appear on the market. Samsung said sales "crisis" of the Galaxy Note also contributed in no small part in helping the company to 67% smartphone market share in Korea as well as a majority market share in countries such as China, France and Spain.
Galaxy Personnel Note 5 million mark in five months of sales.
Intimidate opponents strength.
According to Gartner's latest report by the end of first quarter, the Korean handset maker has sold over 86 million phones, while Apple and Nokia share the No. 2 and 3, namely Nokia reached 83 million Apple products and the product was only 33 million. Not only do the numbers speak worried Nokia or Apple, but Samsung is partnering largest hardware manufacturers on Apple products. Samsung is also a supplier of NAND flash memory and the world's largest DRAM.
The "handshake" each other, but Apple always worried Samsung.
Dow Jones said in February this year, Apple has purchased a number of components worth about U.S. $ 7.8 million from Samsung. Recently there were rumors that the "apple" is to gradually reduce dependence on South Korean electronics firm handshake through with 2 providers DRAM and NAND flash memory is Toshiba and Elpida Memory of Japan . This shows the power "terrible" from Samsung also makes Apple want to take hedge and find yourself a backup plan.
If the momentum of development and improvements consistent satisfaction to bring current users, the Samsung will hold onto the King is quite long, similar to what Nokia has done in recent years.
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