Louk Lennaerts has the appearance of a spiritual leader rather than a company ceo creative style resort projects in Vietnam. to him, 15 years along the horizontal s-shaped tract, explore hidden charms of Vietnam was conquered journey "source of happiness" of a traveler's favorite Dutch adventurer.
Imprints resort-style living
In 2001, from a Victoria Resort Hoi An - the favorite lodging of tourists in Europe, Louk Lennaerts and colleagues have continued to launch the stylish resort with many pioneering elements in Vietnam . The concept of lifestyle resort (resort-style living) first made the resort brand is not just stop and rest, but also a sense of experiencing the unique beauty, interesting life of each region. Since then, the "father" Louk - name intimate friends call him - was invited to participate in building and designing a series of resort called "Life" in Quy Nhon, Hoi An, Ninh Binh, Ha Long Bay, near La Perla is Phu Yen Bai Tram Hideaway ... revitalized the point to say nice sleep still wild and gentle.
Louk was also put forward the idea of space "concept" called Fusion, takes visitors to the different life experiences. Alya La Gi Fusion architecture with minimal facilities and return to nature. A Fusion Alya Dalat offers the exciting experience of wine. Fusion Alya with Phu Quoc Vietnam fashion industry and turn Phu Quoc into the world of fashion to the bold colors of Vietnam. Back in Central, Fusion Maia Danang is the harmonious combination between the spa and resort.
In particular, visitors can eat breakfast anytime, anywhere in the culinary taste is changed 7 days the spirit of "Fusion". This is considered an approach of "revolution" and can be applied to many resorts in the years ahead. Not only that, Louk also very devoted to their project Boutique Resort Hoi An. Guests staying in a "boutique" minimalist color is filled in the warm and comfortable intimacy with nature.
In the near future, he will develop brand M2Boutique in Ho Chi Minh City, Mekong Delta, Hue and some other provinces. This project aims to quickly recover capital opportunities with an investment medium. Each square meter cherish works are designed towards compact, versatile and youthful, while maintaining the open space, privacy for users.
In 2002, Louk and some close associates established Consultancy Company - Serenity Investment Holdings. The company is not only a consulting unit that also is a founding shareholder. The Serenity Holdings is applying this model for two projects: Fusion Fusion Alya Alya Hoi An and La Gi.
Louk two sons living and working in Vietnam, also in construction, design and real estate projects.
Do not say "take advantage of favorable position ...
Still passionate eyes light transmission always a warm feeling for the opposite, he slowly begins the story with a healthy smile:
- I have lived and worked in Thailand. The Thai population in general and Southeast Asia in particular, but very friendly but much less outspoken expressions of emotion as the Vietnamese. In 1995, with interest, but the prying eyes of the very people friendly travelers flock to the West, I was vaguely thinking I belong to this land.
Appears spontaneously in the communication of the Vietnamese that I thought his "connection" with the life of Saigon. But ... after more than 15 years, I really do not get it right, know enough about human beings here. The most interesting element is "unpredictable."
Everyone is very excited about the job but did not forget to maintain "self" of his. And I learned while not enough to understand what is happening in the first Vietnamese people, I chose to compromise. Compromise does not mean agreement. Compromise is to continue to live long, live deep in the wall here until all the new shows only.
Always monitor and live fully with the trend in luxury resort in Vietnam, he was able to share the analysis of this growing market?
- I myself have in mind a product born was when it became obsolete, missing the beat. The only way to go up is to endure difficult times before running the market, discover and create useful value ever. No common denominator of successful case examples. However, with a unique idea, a market research cycle regulation and long-term development plans anticipate the risks, know what victory will smile. Instead of saying "take advantage of favorable position", say "I have an idea to invite you to experience the difference."
Back to the issues innovation in business, according to my personal observations, most of Vietnam enterprises choose to collect, copy, and "application" of new ideas into their projects very quickly . That's why I found the only foreign businesses with specific commitment to quality, future-oriented development of new clarity achieved certain success of the project.
He can predict what the customer's travel market in Vietnam in the future?
As society grows, the future of tourism in Vietnam belongs to domestic passenger market. While the needs of international visitors complicated and depends on factors can not predict it, why not travel agents to find out, calculate and meet the needs of the majority of tourists home? If that make our products better, in the near future, the majority of tourists Vietnam would be willing to spend more than at present.
For example example of Mui Ne tourism. Since first arriving here, I still do not understand why investors have not developed tourist waterway. Have you exploited the most beautiful beaches around the country during that time is not sure that the delayed implementation of travel by sea is due to lack of funding. You will select five hours sitting in the car or just a few hours of surfing is to be Mui Ne?
Where in Vietnam is the land he devoted special feeling deep?
To see ... first time I met a rustic Hoi An, before "they" have not "crunch" of travel, so perhaps love for this place is the deepest. Here, I have lived, loved and are more heavily into four major projects. Hoi An, sure!
I also love outside Sapa, Da Lat has many factors before objective changes and annexation of the village. I love islands and Nha Trang climate than the love for this city. Commonplace that you can not love a love of all nature. Even when the angle of emotions that you have lost love alone maintain this somewhat blindly. I myself experience this in contradiction with the opportunity to develop tourism.
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